Angsa Emas Jewellery was founded on 18 August 2016. Our first shop was set up a few weeks later with the concept of a small office in Bandar Baru Bangi. We rent an office partition and set up a small display table for our operation.

During the early days, our business just solely depends on online activity only, where our marketing just focuses on social media i.e Instagram and Facebook. Due to the increase in demand for the Angsa Emas Jewellery product, our small office becomes crowded with the customer who came to view and buy our jewellery design.

With only a few months tenanted our first shop, we decided to move into a bigger shop, with proper facilities and security. In April 2017, we moved into our new shop also located at Bandar Baru Bangi.

With only a few months tenanted our first shop, we decided to move into a bigger shop, with proper facilities and security. In April 2017, we moved into our new shop also located at Bandar Baru Bangi.

Figure 1: Small office partition as our first shop

During the early days, our business just solely depends on online activity only, where our marketing just focuses on social media i.e Instagram and Facebook. Due to the increase in demand for the Angsa Emas Jewellery product, our small office becomes crowded with the customer who came to view and buy our jewellery design. 

With only a few months tenanted our first shop, we decided to move into a bigger shop, with proper facilities and security. In April 2017, we moved into our new shop also located at Bandar Baru Bangi 

Figure 2: Our shop at Bandar Baru Bangi during early days

Angsa Emas Jewellery focuses on modern, minimalize and exclusive jewellery design. This concept has been popular in the Western market with the product made from silver and platinum. We bring this design into the Malaysian market and convert the material into 916 gold.  

To materialize this idea and concept, we are cooperating with few manufacturers that are willing to support us in producing the designs 

The challenge during our early days is that most of the customer were tend stick to the conventional gold jewellery design which is old fashion and exist in mass amount. The design that was introduced by us at that time looks small and like non-gold material, which creates doubt in them if it’s doesn’t have any ringgit value.   

It was a tough time for us to market the idea and change the mindset to accept it, but it is fruitful in the end.  Since the introduction of this concept back in 2015, it has become a new trend in Malaysia and its demand getting higher year by year.


Angsa Emas Jewellery growing popularity is mainly because we are known as the jeweler who sells exclusive design jewellery. As other jewellery shops selling traditional and evergreen design, we decided to focus on the exclusive design such as the Amora collection, Bellaz collection, Turkiya collection, Hers collection and few other designs.

We prioritize customer’s coziness when visiting our shop. Our staff is trained to handle customers with utmost professionalism and friendliness. Enhancing value the customer for the customer is a priority for us, and as a result, we have earned the trust of customers, either locally from Malaysia or from Singapore and Brunei.

We also nurture a satisfying and friendly working environment and always encourage our people to evolve alongside us.

As the Angsa Emas Jewellery brand is continuing to expand, we are always seeking other alternatives that we can adapt to serve our customers better.